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News 2012
BENETTON LIVE WINDOWS NOW ALSO IN NEW DELHI
Jan 16, 2012

Since last week the Benetton Live Windows network is a bit more connected: a new megastore in New Delhi has joined the selected Benetton stores in Europe and Asia where this technology has been implemented. The installation consists of two mobile videowalls on the ground floor and one videowall on the first floor, where the public will be able to enjoy both commercial contents as well as interactive applications. These videowalls represent a new kind of approach to design retail, meant to enhance the relation between people, brand and store, and Benetton is the first brand to implement it in India. This installation opens up the way to a creative cooperation with local educational istitutions, with the aim to give visibility to the creativity of young Indian artists and designers.


 
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